STRATEGI PEMASARAN PROGRAM KAJIAN AHAD SUBUH DI MASJID NAMIRA LAMONGAN

ABSTRACT

In this modern era, mosques are needed to provide religious education to Muslims so that they can come back stronger to bring knowladges of Islam. Mosque Namira in Lamongan is one of the example mosques in East Java, this mosque has excellent programs, like a place for islamization which is held in every Sunday after fajr. The purpose of this research is to analyze and describe how the hosts promote the islamic studies after fajr on every Sunday morning in
this mosque. The method used in this research is descriptive qualitative method with study approach, data obtained by interviewing the administrators of the Namira and Jamaah of the mosque, observation and study document, data were analyzed using the Miles and Huberman model, namely data reduction, data presentation and conclusion drawing. The results showed that to make islamic studies wokrs and successes on every sunday after fajr, the the administrators of the Namira Mosque carried out a promotion which is a public relations category that served to inform the congregation of the Sunday morning study program, mosque service satisfaction made the congregation indirectly promote through word to mouth

Keywords: Promotion, Program, Study, fajr