INOVASI DIGITAL DALAM LAYANAN DAKWAH DI MASJID AL IRSYAD SURABAYA

ABSTRACT

In improving a service, technology is an alternative that is often used as a tool. In the midst of a very tight era of competition, technology only is not enough. There needs to be innovation in making optimal improvements. Innovation that creates value is what makes the service even better and longer-lasting. The mosque in providing the best service to people, also needs an innovation, in order to create a
new idea that can improve the quality of the services in the mosque. Al Irsyad Mosque Surabaya is one of the mosques that implement innovation in digital services in Online da'wah programs. This study aims to find out what forms of
innovation exist at Al Irsyad Mosque Surabaya, how the innovation can be realized, and how the innovation can be maintained. This study uses a qualitative method with a case study approach. The techniques of data collection in this study used observation, interviews, and documentation. The results of this study indicate that the form of innovation that exists at the Al Irsyad Mosque in Surabaya is a digital service on an Online da'wah program. The type of innovation
in this service is incremental innovation or market-based innovation. This innovation is realized in the form of a digital-based da'wah program. Innovation at the Al Irsyad Mosque has survived to this day due to a culture of innovation based on da'wah on Q.S Ali Imran verse 159

Key words: Innovation, service of dakwah, Mosque Managemen