STRATEGI DAKWAH MASJID AR RAHMAH SURABAYA MELALUI PROGRAM GO HOUSE BAGI MASYARAKAT SEKITAR

ABSTRACK

Making the mosque a center for da'wah and Islamic religious education is very much needed, especially in this very modern era, it is intended so that people can receive da'wah, education and benefit from the existence of a mosque. Ar Rahmah Mosque Surabaya is one of the model mosques in East Java, this mosque has excellent programs, one of which is as a place of dakwah and education to the
community around the mosque which is realized in the Go House program. The purpose of this study was to determine the dakwah strategy carried out by the Ar Rahmah Mosque in Surabaya to the surrounding community through the Go House
program. The method used in this research is descriptive qualitative method, data obtained by conducting interviews with the Go House program management, teaching teachers, and beneficiaries of the program. In addition, researchers also
obtained data through observation and document study. The data were analyzed using the Sugiono model, namely data reduction, data presentation and conclusion drawing. The results showed that the propaganda strategy of the Ar Rahmah
Mosque in Surabaya through the Go House program for the surrounding community was effective, it was proven by the increasing number of beneficiaries of the program from year to year. It is hoped that this program can be duplicated in other mosques so that more people can receive the benefits of the dakwah.

Keywords : Strategy, Dakwah, Program